Coney Island Consulting
Helping small businesses find their island of opportunity
Meet Nicole
Hi! I'm Nicole, a marketing executive with 18+ years of B2B/B2C experience for top brands at General Mills, UnitedHealthcare, Optum and eHealth.
My passion is solving business problems with winning sales and marketing strategies.
The Makings of a Winning Go-To-Market Plan
Market opportunity & competitive background
We'll develop a comprehensive market and competitive landscape assessment, identifying opportunities, threats and how to differentiate effectively.
Audience definition (ICP) and key insights
We'll define your ideal customer profile, and share key insights so you're always targeting the highest-converting customers with messaging that solves their specific pain points.
Core value proposition & supporting messaging
We'll draft a core value proposition for your business/product/offering and supporting messaging (reasons to believe) that drives customers to take action.
Sales & marketing focus areas
We'll provide top focus areas for sales and marketing, including evaluating the performance of current channels to optimize for consistent engagement and growth.
Website & UX optimization
We'll assess your existing website, product UX, and messaging for optimization opportunities that drive greater engagement and conversion.
Customer success and retention
We'll assess your customer success and retention experience and identify opportunities to drive long-term growth, reduce churn, and turn satisfied customers into brand advocates.
Analyltics & reporting
We'll define your core KPIs and analyze your current sales and marketing metrics to provide actionable insights that allow you to optimize campaigns for success.
Affordable Pricing
Designed to work for your budget and business
We offer flat-rate pricing (discussed during the initial intake call) that includes a custom and comprehensive go-to-market plan for your business and a 6-month check-in evaluation.
We understand that every business is unique, which is why we work with you to develop a customized marketing strategy that's tailored to your specific needs and goals. We will help you maximize your return on investment by implementing proven marketing techniques that are designed to drive traffic and generate leads.